Hootsuite Reaches 15 Million Users, Sees Success With Online Conference
Hootsuite, a platform for managing social media, says it has surpassed 15 million global users. The milestone came just weeks after hosting Connect via Hootsuite, an online social media conference attracting 22,000 registrants from 136 countries.
Since the company was founded in 2008, Hootsuite has become the industry
standard for helping businesses manage social media. More than 2,500
enterprise organizations like Monster, Sony Music Entertainment and
Virgin use Hootsuite to connect with customers on social.
“What was once the focus of a small number of enthusiasts inside an
organization today social media is at the heart of the digital strategy
of the largest and most successful businesses,” said Penny Wilson,
chief marketing officer at Hootsuite. “Hootsuite makes social media
approachable for all businesses, including those in regulated
industries, government or higher education. Every day, we see companies
use our platform in unique, innovative ways to engage with their
customers.”
The conference brought together brands, vendors, innovators and thought
leaders to discuss industry trends and best practices in social
strategies. The virtual event also included sessions focused on
increasing engagement and brand awareness and protection, driving leads
and closing sales and increasing productivity using social.
Hootsuite was founded by Ryan Holmes, who also heads The Next Big Thing, an entrepreneur-led charitable foundation
empowering young entrepreneurs. Founded in 2013, the eight-month
accelerator offers Fellows access to mentorship, networking
opportunities, and hands-on learning.
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