Yahoo Gets Hacked, Microsoft Is Curing Cancer And Other Small Business Technology News This Week

Yahoo Gets Hacked, Microsoft Is Curing Cancer And Other Small Business Technology News This Week.

 

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 – Yahoo YHOO -3.06% confirms that 500 million accounts were hacked back in 2014.
From Forbes: Bob Lord, chief information security officer at Yahoo, has stated that the data breach includes “names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers.”
Why this is important for your business:
Did I forget to mention another report this week that found that malware is downloaded every 81 seconds in an enterprise organization? If your business uses Yahoo, then change your passwords and security questions. And make sure that network security is part of your IT budget every year, please. This problem is getting worse, not better.
2 – Payment service Stripe has unveiled a way for businesses to instantly pay their workers.
From WIRED: The new streamlined service is particularly geared to gig-economy businesses, such as Lyft. The service can also streamline other online marketplaces, including e-commerce websites like Shopify, and large crowdfunding platforms like Indiegogo, GoFundMe and Kickstarter.

Why this is important for your business:
If you use the above services, or sell stuff online, or provide a service that shares cars, homes or couriers, you use can use Stripe’s new tool to automatically pay your people (salespeople getting commissions, contractors getting a fee) as soon as the transaction is done instead of at a later date. This will significantly reduce your paperwork and time.
3 – Facebook FB -1.61% has revealed new measurement tools and ad options for businesses.
From CNBC: Among the new features are a tool that will give retailers a glimpse of how likely people are to buy a particular product if they have or haven’t seen an ad and data that will help brands determine which ads deserve credit for a purchase.
Why this is important for your business:
Facebook continues to invest heavily in its ad platform and introduces new features like these to help you market your business there. Staying up to date on these tools will increase your revenues.
4 – Yelp YELP +2.39% announces a new tool to help offer high-quality local content
Why this is important for your business:
If you use the above services, or sell stuff online, or provide a service that shares cars, homes or couriers, you use can use Stripe’s new tool to automatically pay your people (salespeople getting commissions, contractors getting a fee) as soon as the transaction is done instead of at a later date. This will significantly reduce your paperwork and time.
3 – Facebook FB -1.61% has revealed new measurement tools and ad options for businesses.
From CNBC: Among the new features are a tool that will give retailers a glimpse of how likely people are to buy a particular product if they have or haven’t seen an ad and data that will help brands determine which ads deserve credit for a purchase.
Why this is important for your business:
Facebook continues to invest heavily in its ad platform and introduces new features like these to help you market your business there. Staying up to date on these tools will increase your revenues.
4 – Yelp YELP +2.39% announces a new tool to help offer high-quality local content.
Recommended by Forbes
From VentureBeat: Yelp is looking to give its developers greater access to data and additional functionality as a way to better compete against Foursquare, Google GOOGL -0.12%, and others in the field. Yelp “Fusion” will provide ways to “search based on price level and operating hours” as well as autocomplete capability and access to “original resolution photos and review excerpts.”

Why this is important for your business:
If you’re in the software development business, these new tools will help you create better applications for your customers who rely on Yelp. If you’re a big Yelp user, there are more than 10,000 registered developers that can help you create a customized experience for your visitors.
5 – A new startup now offers an all-in-one portal for small businesses to select a payments processor.
From PYMNTS: The startup called “HeroPay” hopes to give SMBs a more competitive advantage in the field by offering a place where they can shop for and compare numerous payment processing options. It’s like “a Lending Tree for payments processing.”
Why this is important for your business:
Looking for a payments processor for either your brick-and-mortar or online store can be time-consuming and complex. HeroPay should be able to help you make that decision.
Finally, Microsoft announced that it’s going to cure cancer. I’m assuming they’ll do this after my Window 10 upgrade problems get repaired, of course.


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